Mike Kaufman

Mike Kaufman is a seasoned marketing executive with extensive experience in brand activation and marketing strategy. Currently serving as Senior Vice President at the Association of National Advertisers since June 2016, Mike Kaufman leads initiatives to integrate brand activation as a fundamental aspect of marketing for members and the broader industry. Prior to this role, Mike Kaufman was Vice President of Marketing & Events at the Brand Activation Association, overseeing event programming and member benefits. Earlier experience includes Senior Vice President at GW Hoffman Marketing & Communications, where Mike Kaufman managed accounts and developed integrated marketing programs. Mike Kaufman's career also features leadership positions at Carlson Draddy & Associates, Clarion Marketing, Comart, Nestle, General Foods, and Combe Inc. Mike Kaufman holds an MBA in Marketing from NYU Stern School of Business and a BS in Marketing from The Wharton School.