At Home Group
Chet Lofgren is an accomplished marketing and creative executive with extensive experience in elevating brand visibility and driving revenue growth. Currently serving as Vice President of Brand, Marketing & Creative at At Home Group Inc. since June 2017, Lofgren successfully increased brand awareness by 8%, expanded store count by over 200 locations, and generated over $2 billion in revenue. Previous roles include Vice President of Creative, Content, and Brand at Sally Beauty, where Lofgren led a brand relaunch leveraging deep customer insights, and Director of Marketing and Creative at Percussionaire / The Bird Institute, focusing on modernizing brand identity and developing comprehensive marketing strategies. Lofgren’s creative expertise extends to positions at Coldwater Creek, JCPenney, and multiple agencies, demonstrating a consistent ability to craft compelling narratives and campaigns across various industries. Lofgren holds a BFA in Sculpture, Digital Imaging, and Art History from Southwestern University.
At Home Group
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At Home Group, Inc. is a home decor superstore. The Company is focused on providing a range of assortment of products for any room, in any style, for any budget. As of July 30, 2016, the Company offered over 50, 000 stock keeping units (SKUs) throughout its stores. As of July 30, 2016, the Company's store base is consisted of 115 format stores across 29 states and 65 markets, averaging approximately 120, 000 square feet per store.