Katherine Shaw

Katherine Shaw is a skilled marketing professional currently serving as a Paid Media Specialist at Atlantic Health System since February 2024. Prior experience includes a tenure at Points Group, which rebranded to Katava Marketing in January 2024, where Katherine held various roles including Head of Digital Marketing, Digital Marketing Manager, Marketing Manager, and Marketing Coordinator from June 2019 to January 2024. Responsibilities encompassed overseeing digital marketing teams, developing and implementing comprehensive marketing strategies across multiple platforms, managing paid advertising, SEO, and social media, while maintaining client relationships and generating new business opportunities. Katherine's career began with internships in marketing and communications, gaining foundational experience in event planning, public relations, and technical support while earning a Bachelor of Science in Marketing from Salisbury University in 2019.