Florence Ho

Florence Ho currently serves as an Advisory Board Member at Atmosfy since March 2025. Previously, Florence held the position of Senior Vice President of Marketing, Loyalty & Customer Experience at Cooper's Hawk Winery and Restaurants from May 2018 to September 2020, where responsibilities included leading the Wine Club business and overseeing marketing strategies for the upscale restaurant brand. Prior roles include Vice President of Loyalty, Marketing & Strategy at Cooper's Hawk, and various leadership positions at Wyndham Hotel Group, including Vice President of Portfolio Marketing & Brand Development and Senior Director roles focused on marketing, loyalty, and partnerships. Early career experience includes roles at Kraft Foods in consumer analytics and at Mercedes Benz USA in Aftersales Marketing. Florence's academic background includes a B.A. in Economics & Philosophy from William & Mary and a Ph.D. in Economics from The Graduate Center, City University of New York.