Raúl Becerra

Raúl Becerra is a skilled Senior Product Manager at Atrato, where responsibilities include overseeing the product area and aligning the strategic roadmap with company objectives. Raúl has a history of leading significant projects, such as the development of Atrato Cash, which generated a new revenue stream accounting for over half of the total GMV. Starting as a Product Designer, Raúl enhanced user experiences and increased conversion rates for Atrato's BNPL product and designed dashboards to improve retention. Previously, as a Digital Project Manager at Embotelladora Aga Del Centro, Raúl successfully launched an e-commerce distribution channel nationwide and developed a digital order management system. Early career experience includes optimizing operational processes at Proactible. Raúl holds a Bachelor's degree in Business/Entrepreneurship from Tecnológico de Monterrey and a minor in Strategic Business Decisions from Avans University of Applied Sciences.