Sara Laurell

Sara Laurell is an accomplished professional with extensive experience in leadership roles across various industries. Currently serving as a Boardmember at Atrium Ljungberg since March 2018, Laurell was the CEO of Loopia Group from February 2019 to October 2024. Previous positions include Partner at QVARTZ, Boardmember at Gina Tricot, Chairman of the Sweden Chapter at YPO, Head of Consumer Business Unit at Telia Sverige, and CEO at Twilfit AB. Additional experience includes positions as Board Member at Alison Hayes UK Ltd and Associate Principal at McKinsey & Company, focusing on retail, consumer goods, and telecom. Graduating with an MBA from Harvard Business School and an M.Sc. in Business and Economics from the Stockholm School of Economics, Laurell also completed a CEMS Master Exchange Semester at Università Bocconi.