Sweta Shah

Director - Strategic Pricing at AT&T

Sweta Shah is an accomplished pricing strategy expert with extensive experience in leading pricing initiatives across multiple sectors. Currently serving as the Director of Strategic Pricing at AT&T since September 2016, Sweta has held various roles, including Principal Strategic Pricing Manager and Lead Demand Generation Marketing Manager. Prior experience includes strategic pricing leadership at 7-Eleven and U.S. Cellular, where Sweta developed pricing processes and frameworks that maximized ROI. Sweta's earlier roles at Sara Lee, Orbitz, United Airlines, and Deloitte Consulting involved managing significant pricing strategies and business transformations. Sweta holds an MBA from Northwestern University - Kellogg School of Management and a Bachelor of Science in Mechanical Engineering from the University of Michigan.

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Dallas, United States

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AT&T

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AT&T Inc. is a telecommunications, media, and technology services company headquartered in Dallas, Texas within the Whitacre Tower. Their business is separated into three segments: Communications, WarnerMedia, and Latin America. More specifically, their products include Wireless devices, 5G devices, Internet & Fiber, AT&T Business, Public Sector & FirstNet, Disaster Recovery, and Technology & Innovation. They are within the top three largest mobile telephone services in the US. AT&T's communication segment consists of mobility services, business wireline, and consumer wireline services. Their mobility division provides nationwide wireless service and equipment. The business wireline division provides advanced IP-based services, traditional voice, data services, and equipment to business customers. Lastly, the consumer wireline division provides internet, broadband fiber, and legacy telephony voice communication services to their residential customers. AT&T's WarnerMedia segment distributes, develops, and produces feature films, TV, gaming, and content in physical and digital formats worldwide. Their content is distributed through basic networks, DTC (direct-to-consumer), theatrical, TV content, and games licensing. Other notable divisions are Xandr advertising and Otter Media Holdings. AT&T's Latin America segment provides wireless services and equipment in Mexico. Most recently, they have led the charge in the 5G wireless network. The strive to become the best broadband provider by utilizing the most transformative technology yet along with their multi-gig internet footprint. Today, AT&T's 5G technology reaches more than 255 million people across 16,000 cities and towns in the US. Cricket Wireless, Pacific Bell, Southwestern Bell, nextel, SBC Global Services, and Leap Wireless are a few of the noteworthy companies AT&T has acquired during their operations.


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10,000+

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