API integrates the vision of the Owner with the creativity of Designers to deliver a “Best-in-Class” attraction.

API can help your project exceed your objectives by:

* Reviewing and analysing the market and feasibility studies underpinning the investment

* Defining the operational standards that will support the vision through to implementation 

* Providing project design direction, including IP stakeholder management, to ensure the vision is delivered throughout each aspect of the facility

* Reviewing operational designs to minimise operating costs

* Project planning and monitoring to provide stakeholders with confidence that key milestones are being reported correctly

* Facility handover documentation from contractors to the operator


API leads the launch of your attraction to operate safely and effectively, as well as creating experiences that guests will be talking about long after they leave.

API’s Pre-opening expertise will deliver:

* Pre-launch timetabling and major milestones for effective monitoring

* Detailed integrated activity planning by department

* Budget development and cash-flow planning during the Pre-launch phase

* Operational staffing analysis for prelaunch and on-going operations

* Senior management recruitment and induction

* Operations planning and collateral development 

* Facility handover documentation from contractors to the operator

* Pre-launch MARCOMMS and business development


Once an attraction is open for business, managing your investment for optimal performance becomes your highest priority.

API can also help maximise the time, effort and reputation invested in your new attraction by:

* Creating a culture of performance and accountability in the senior management team

* Establishing Key Success Factors and KPI’s that provide clear insights for implementation by the local team

* Providing transparent management reporting  to ensure decisions are implemented quickly and results are monitored effectively

Attractions Partners International

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