Audemars Piguet
Gigi von Tscharner started their work experience in 2005 with a management traineeship at Firmenich, where they gained experience in marketing, purchasing, operational excellence, and business development in the luxury brands industry. Gigi then moved on to work as an Account Director for Tissot & Nioxin at SelectNY from 2008 to 2011, where they managed photo shoots for fragrances and worked on multi-million dollar budgets. Following that, they served as a Brand Manager for Kraft Foods at LPK from 2011 to 2013, where they focused on branding elements and packaging design for consumer goods. Since 2013, Gigi has been with Audemars Piguet, first as a Brand & Advertising Manager overseeing a global brand campaign, and then as the Head of Internal Communications, responsible for creating unique communication strategies for the company and its subsidiaries.
Gigi von Tscharner received their Matura (A-Level Exams) from College Sismondi between 1994 and 1998. Later, they pursued their higher education at the University of Groningen from 2000 to 2005, obtaining both a Bachelor's and Master's degree in Romanic Languages & Cultures.
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Audemars Piguet
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Audemars Piguet is the oldest fine watchmaking manufacturer still in the hands of its founding families (Audemars and Piguet). Based in Le Brassus since 1875, the company has nurtured generations of talented craftspeople who have continuously developed new skills and techniques, broadening their savoir-faire to set rule-breaking trends. In the Vallée de Joux, at the heart of the Swiss Jura, Audemars Piguet has created numerous masterpieces, testament to the Manufacture’s ancestral savoir-faire and forward-thinking spirit. Sharing its passion and savoir-faire with watch enthusiasts worldwide through the language of emotions, Audemars Piguet has established enriching exchanges among fields of creative practices and fostered an inspired community. Seek Beyond.