Audyence
Michael McLaren is an accomplished leader in the digital marketing and communications industry with extensive experience across various roles. Currently serving as an Executive Advisory Board Member at Audyence and President of North America at Bounteous, McLaren focuses on driving digital innovation and co-innovation partnerships. Previous roles include Global CEO of the B2B Group at Merkle, where McLaren integrated data-driven solutions, and CEO of MRM//McCann, overseeing global operations and client relationships. McLaren has held significant positions at McCann Worldgroup and Ogilvy & Mather, demonstrating a strong track record in managing diverse teams, driving revenue growth, and delivering impactful marketing strategies on a global scale. McLaren holds an MBA in International Business and a Bachelor’s degree in Marketing and Global Management.
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Audyence
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Audyence is building software that dramatically improves the ROI of B2B demand generation efforts. Demand generation marketers deserve better. As the first programmatic platform purpose built for B2B cost-per-lead programs, Audyence provides demand marketers and agencies direct, transparent access to an ecosystem of publishers and content syndication providers, reduces time-to-market by up to 95%, provides data-driven intelligence that improves conversion rates, and improves cost efficiency by average of 50%. Welcome to the next wave of Demand Innovation.