Sofia Samuelsson

Strategic Designer at Autoliv

Sofia Samuelsson is a strategic designer and development engineer at Autoliv, specializing in mobility safety solutions since June 2022. Key responsibilities include coordinating innovation initiatives and enhancing user-centered product development through user research. Prior experience includes a UX research internship at PHEEL, where visual prototypes for user testing were designed, and a role as a trend and benchmark analyst at Volvo Cars focusing on child safety seats. Additional positions include art director for Chalmers Studentkår Promotion and florist roles at Gardenia blommor and Törnrosa blommor AB. Sofia holds a Master's degree in Industrial Design Engineering from Chalmers University of Technology and has completed exchange studies in Digital and Interaction Design at Politecnico di Milano. A background in design and product development is complemented by a certified florist qualification.

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Autoliv

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Autoliv, Inc. is the worldwide leader in automotive safety systems, and through their subsidiaries they develop, manufacture and market protective systems, such as airbags, seatbelts, steering wheels and pedestrian protection systems for all major automotive manufacturers in the world. Their products save over 30,000 lives each year and prevent ten times as many severe injuries.


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