AIAG - Automotive Industry Action Group
Carrie Wright is an accomplished marketing professional with extensive experience in the automotive industry. Currently serving as Vice President of Marketing at AIAG since April 2024, Carrie leads brand positioning and marketing strategies. Previously, as Chief Marketing & Communications Officer at The Shyft Group from October 2021 to September 2023, Carrie directed marketing for a $1B company. Carrie’s prior roles include Global Director of Marketing & Communications at Magna International, where efforts focused on brand positioning for various business segments, and Vice President of Communications at Delphi Technologies, where rebranding efforts were crucial during a significant corporate transition. With a foundation in advertising from Michigan State University and an MBA from Central Michigan University, Carrie has demonstrated a strong capability in marketing leadership across multiple functions and divisions.
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AIAG - Automotive Industry Action Group
AIAG was founded in 1982 by several major automakers to develop and share best practices to create a leaner, more efficient supply base. Since then, AIAG has grown and evolved to address increasingly complex global supply-chain, manufacturing and quality issues, and now has tools and processes that can help diverse industries improve their performance by protecting and enhancing corporate reputations, rooting out waste and inefficiency, uncovering cost savings and improving quality. AIAG is a catalyst for achieving peak enterprise performance through its unique insight into industry issues, candid collaborative experts and delivery of real practical solutions that address the challenges of quality, cost, and speed throughout the global supply chain.