Alifya Poonawala

Digital Account Manager at Automotive Transformation Group

Alifya Poonawala is an experienced Account Manager at Keyloop since November 2024, focusing on automotive retailing solutions in the MENA region. Currently serving as a Digital Account Manager at Automotive Transformation Group since August 2022, Alifya has been leading digital innovations for a prominent automotive brand across GCC and MENA regions. Previous roles include Senior Executive at Kantar from December 2017 to October 2021, managing projects from conceptualization to execution, and an Executive at Kantar TNS. Early career experience encompasses a Research Intern position at Hindustan Times and a Copywriting Intern at Terribly Tiny Tales. Alifya holds a Bachelor's degree in Communication and Media Studies from Mithibai College and is currently pursuing a Master of Arts in Economics at the University of Mumbai.

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Automotive Transformation Group

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In the summer of 2021, we announced the industry-shifting launch of Automotive Transformation Group - your leading provider of automotive, omnichannel, digital retailing solutions. We exist to free our customers from the shackles of complicated vehicle sales, delivering alternative seamless solutions that make the process more enjoyable for both customer and consumer. We are committed to delivering mobility via our digital, retention and data solutions, and understand that in doing so we have embarked on a perpetual journey. Regardless of whether you are a Retailer, OEM, Financier or Fleet Supplier, as long as adversity remains, we will continue to develop new methods of future proofing your business, using an omnichannel approach and with the consumer journey in mind.


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201-500

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