Jeremy Tucker

Jeremy Tucker has served as the Chief Marketing Officer at AutoNation since April 2025, where he leads marketing strategy, creative and customer experience. He spearheads the company’s efforts to drive demand across more than 300 stores nationwide, build customer loyalty and strengthen the AutoNation brand.

As an award-winning marketing executive, Mr. Tucker has a proven track record of delivering transformative results at leading global organizations. Before joining AutoNation, he was Executive Vice President, Global Chief Marketing Officer and Chief Franchise Officer at Spin Master, where he introduced new entertainment franchises and expanded brand presence in more than 100 countries.

As Nissan Motor Company’s Head of U.S. Marketing, Mr. Tucker pioneered iconic integrated campaigns, including creating the Nissan College 100 – the largest sports sponsorship in U.S. history – and reimagining the Heisman Trophy Trust partnership in collaboration with ESPN, which contributed to four consecutive years of market share growth. His leadership journey also includes marketing executive roles at Planet Fitness, The Walt Disney Company and PepsiCo.

Mr. Tucker holds bachelor's degrees in both Business Administration and Fine Art from Louisiana State University and a Master of Business Administration from Southern Methodist University. He has received prestigious global accolades, including multiple Cannes Lion awards.