Lorena López Medina

Lorena López Medina is a marketing professional with a comprehensive background in digital media and strategy, currently serving as a Global Media Specialist at Avianca since July 2022. Previous roles include Consulting Director at Adbid for e-commerce, Head of Digital at Claro Colombia, and Senior Digital Planner at Publicis Groupe, where contributions were made on campaigns for Procter & Gamble. Lorena has also worked as a Paid Media Strategist at HAVAS DIGITAL, managing projects for companies like Claro, Nissan, and Kia, and has experience as a SEM Analyst and Community Manager at various firms. Education includes a degree in Marketing and Advertising from Fundación Universitaria del Area Andina, completed in 2015.