Avid Collective
Chloe Patterson is an accomplished professional in the media and content marketing sectors, currently serving as the Head of Publishers at Avid Collective since December 2021, where notable achievements include expanding the publisher network and driving native content initiatives. Prior experience includes roles such as Content Strategy Manager at SUDDENLY, National Group Strategy Manager at Pacific Magazines, and several positions at Pedestrian Group Pty Ltd, where Chloe established a dedicated Strategy & Response team. Earlier career highlights feature account management roles at Authentic Entertainment Australia and MCM Media. Chloe holds a Bachelor of Media from Macquarie University and gained early industry experience as a Marketing Assistant at the same institution.
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Avid Collective
Avid Collective is Australia's home of native content. We make high-quality native content easy through greater access, impact, and scale. Our network of 150+ digital publishers is accessible through our end-to-end platform, which facilitates native content campaigns at scale. We believe native content will be the world's leading advertising channel because it's the only channel that consistently provides value to both brands and audiences. We're on a mission to unlock the true potential of native content by building its global home.