McMichael Newby

Manager, Customer Master Data at Avid Technology

McMichael Newby is an experienced data management and customer service professional currently serving as Manager of Customer Master Data at Avid since 2021, overseeing a team of offshore data stewards and leading multiple proactive data cleanup projects. In tandem, McMichael also manages the Farmers' Market for Farm to City, fostering strong relationships with vendors and community partners to enhance market experiences. Prior experience includes significant roles at VWR, where McMichael was promoted to Sr Manager of Customer and Supplier Master Data, developing strategic initiatives and securing executive alignment. With a proven track record across various customer service and operational roles at companies like Fox Run Brands and Deluxe Corporation, McMichael exhibits strong leadership, process improvement, and relationship-building skills. Educational qualifications include a Bachelor of Fine Arts in Communication Design from Kutztown University of Pennsylvania.

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Avid Technology

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Avid Technology is an American technology and multimedia company founded in August 1987 by Bill Warner, based in Burlington, Massachusetts.