Erik Mashkilleyson

Erik Mashkilleyson is a seasoned marketing professional with extensive experience in brand strategy, digital experience, and customer growth across various industries. As a Senior Strategist at Avidly since October 2020, Erik specializes in purposeful branding and crafting coherent digital experiences for clients. Previous roles include Head of Customer Experience and Growth at Flowtrace, Brand and Product Marketing Lead at TaxScouts, and Digital Experience Director at Siegel+Gale, among others. Erik co-founded Pona, focusing on ecological products from Sub-Saharan Africa, and has held key positions in digital planning and strategy at prominent agencies like Wunderman and ORM Digital. Erik holds a Master of Science degree in International Business from Helsingin kauppakorkeakoulu, supplemented by international studies at UNSW and Aalto University.