Avōq
Tara Zafar is an accomplished marketing professional currently serving as the Senior Manager of Strategic Marketing at Avōq since its establishment in January 2024. Prior to this role, Tara held the position of Senior Marketing and Communications Manager at Kivvit from February 2022 to January 2024, during which Kivvit underwent a merger and subsequent rebranding as Avoq. Tara's extensive experience also includes a managerial role in U.S. Business Development & Marketing at Edelman from September 2017 to February 2022, alongside other positions there such as Account Executive and Assistant Account Executive. Earlier career experiences include roles as a Production and Set Up Intern at Rafanelli Events, Social Media Manager at Spoon University, and Marketing Communications Intern at Massachusetts General Hospital. Tara Zafar holds a Bachelor's Degree in Business Management from Emmanuel College in Boston and participated in a semester study abroad at Istituto Lorenzo de' Medici.
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Avōq
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Avoq is an advocacy firm that helps companies, organizations and industries elevate ideas, build brands, and tackle reputation or policy challenges. We combine communications and advocacy to creatively shape narratives, manage brand reputation, influence national debates, and engage the audiences you need to reach. We embrace an ethos of creative advocacy — informed thinking, fresh perspectives, and unique solutions — to drive outcomes with the right audiences at the right time. We don’t start with an idea; we start with a hypothesis. But instead of relying on intuition, our network of more than 200 professionals expertly meets today’s complex communications and policy challenges with a thoughtful, evidence-based approach that blends data, insights, and creativity. We think unconventionally and examine problems from all sides to find the right solution for you.