Annette Grobler Thea Avroy Shlain

Born as a skincare brand in 1973, Avroy Shlain provided the South African market a local range of high-quality products. The guiding principle of the brand's founders, Avroy & Beryl Shlain, was one of positivity and empowerment - uplifting & changing the lives of people. Over time, we have expanded the private label brand's product offering to include cosmetics, body care, hair care, fragrances & fashion - each aimed at enhancing natural beauty & building a positive self-image.