Awash Wine S.C.
Nega Kassahun is an accomplished professional with extensive experience in brand management and commercial planning within the beverage industry. Currently serving as a Senior Category Business Manager at Awash Wine S.C. since April 2023, Nega focuses on marketing, research and development, sales, revenue, and profitability. Prior to this, Nega held the position of Brand Manager at United Beverages Share Company, where responsibilities included consumer insights identification, brand activation alignment, and full P&L management. Nega's career began at Diageo, progressing through roles such as Shopper Marketing Manager and Commercial Planning Manager, where significant contributions included regional activation plans and execution of commercial strategies. Nega holds a BSc in Electrical and Computer Engineering from Jimma University and an MBA from Unity University.
Awash Wine S.C.
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Here in Ethiopia, we have a proud tradition of wine making that stretches unbroken to the reign of Queen of Sheba and beyond. Two Greek and Italian families initiated in 1943 GC (1936 Ethiopian Calendar). The two ventures were nationalized in 1973 and regrouped in one entity that was named Awash Wine. Established in 1956, Awash Wine is Ethiopia’s longest established wine maker. Since that time we have grown to be one of the country’s most loved brands- a market leader that is interwoven with the cultural fabric of the country. In September 2013, 8 Miles LLP, a private equity fund chaired by Sir Bob Geldof and Mulugeta Tesfakiros, an Ethiopian entrepreneur, became our owners. Since then, significant investments have been made to upgrade facilities and further improve quality. Today, Awash Wine SC leads the Ethiopian wine market.8 bottles out of 10 consumed is from Awash