Axfood
Magnus Palm is an experienced IT Application Specialist with a focus on CRM at Axfood since September 2019, specializing in Siebel CRM, loyalty system administration, program configuration, requirement analysis, and various testing methodologies. Prior to Axfood, Magnus Palm served as a Business Analyst at Tele2 from October 2007 to August 2019, engaging in system requirements analysis, case management, and customer service system implementation. Additional roles included Coordinator/Product Specialist and Writer, with a notable contribution as an author of a PC book for beginners at Docendo Sverige AB. Magnus Palm's career began as a Project Administrator at Vattenfall, following the completion of a Bachelor's degree at Stockholm University between 2003 and 2006.
Axfood
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In more than 500 stores across Sweden, Axfood meets people with an increasing commitment to food on a daily basis. The Axfood family consists of successful and distinctive food concepts that are based on clear collaboration. This includes their chains Willys and Hemköp, as well as B2B business Axfood Snabbgross and concepts such as Tempo and Handlar'n. They are the main owners of Mat.se and Middagsfrid as well as co-owners of Urban Deli and Eurocash.