Axfood
Sanna Fredin has a background in project management and business development within digital cross-channel commerce. With experience at companies like Axfood, Columbus Sverige, and Ragn-Sells AB, Sanna has showcased their skills in guiding customers in the digital landscape, defining business requirements, and coordinating various units to prioritize business needs. Their education includes a Master's degree in Industrial Engineering and Management from Lund University and a Master's degree in Organizational Behavior, Human Resources Management, and Communication Skills from the University of Otago.
Axfood
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In more than 500 stores across Sweden, Axfood meets people with an increasing commitment to food on a daily basis. The Axfood family consists of successful and distinctive food concepts that are based on clear collaboration. This includes their chains Willys and Hemköp, as well as B2B business Axfood Snabbgross and concepts such as Tempo and Handlar'n. They are the main owners of Mat.se and Middagsfrid as well as co-owners of Urban Deli and Eurocash.