aydi
Noureen Alaa is a marketing professional with a solid background in brand communication and marketing communications. Currently serving as the Brand and Communication Lead at Aydi since September 2023, Noureen has also held the position of Senior Marketing Communications Executive at Dsquares since April 2021, where responsibilities included working with notable brands such as Pepsi, Nestle, P&G, and Mondelez. Previous experience includes an internship in marketing at PIE Properties and a role as a Sales Consultant at INERTIA EGYPT. Noureen holds a degree in International Business and Marketing from Modern Sciences and Arts University, achieving a GPA of 3.8, and completed IGCSE studies at Portsaid British School Cairo.
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aydi
At aydi, we are on a mission to ensure the success and prosperity of growers and builders around the world by developing unique technological solutions to their most pressing challenges in the field. Our category-defining product, aydi FOS (Field Operating System), is an all-in-one SaaS solution that helps commercial farms, packhouses, and builders eliminate cost leakages and maximize operational efficiency. This, in turn, reduces overall production costs and protects their profit margins. We aim to lead in empowering farmers and builders to continue laboring the earth with pride, ensuring humanity's supply of food and shelter.