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Kara Westerbeek has a diverse work experience in market research and client success roles. Kara is currently working at aytm as the Director of Client Success. In this role, Kara oversees quantitative market research projects across various industries, provides consultation on survey design and analysis, and leads a team of project specialists. Before joining aytm, Kara worked at Rosetta Stone for 14 years, where they held the positions of Director of Market Research and Market Research Manager. In these roles, they led market research teams, managed budgets, and provided insights and recommendations for business units. Kara has also worked as a Research Consultant at DrFirst, Inc. and BeHealth Solutions, LLC, and as a Project Manager at Fit Brains. Earlier in their career, they worked as a Market Research Project Manager at Fairfield Language Technologies, where they conducted market research, managed research partners, and prepared research reports. Throughout their career, Kara has showcased their abilities to lead teams, deliver projects on time, and drive strategic thinking with their research insights.
Kara Westerbeek holds a Master of Science degree in Integrated Marketing Communications from Eastern Michigan University. Prior to that, they earned a Bachelor of Arts degree in Communication with a minor in Business from Goshen College. In addition to their degrees, Kara has obtained certifications in "Cultivating Cultural Competence and Inclusion" from LinkedIn in March 2020, and "Fundamentals of Moderating" from the RIVA Market Research & Training Institute in November 2009.
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Some see us as their go-to research connoisseur. Others see us as a self-serve insights buffet. But we like to think of ourselves as a complex, multifaceted organism that thrives on curiosity and spits out understanding. Our agile market research platform drives agile innovation for some of the largest consumer brands and agencies in the world. Researchers are empowered to conduct sophisticated research with a click of a button from a powerful but easy to use interface - cutting down the time to insights from days or weeks to hours. This researcher powered, iterative approach to actionable insights collection improves competitiveness, speed to market and revenue. Run a full range of quantitative research, collaborate on survey design in real-time and launch complex sophisticated research tests including max-diff, choice-based conjoint, automated TURF, pricing optimization and more in minutes. Gain access to over 100 million consumers via our integrated panel, which provides best-in-class levels of trust and quality, and real-time pricing with guaranteed delivery times. Tap into our flexible service options that unlock access to our team of research automation experts, when you need them (and not when you don’t).