Ayzenberg Group
Steven Lai is a seasoned marketing professional with extensive experience in influencer management. Currently serving as the Senior Vice President at Ayzenberg since 2015, Steven leads ION, the network's independent influencer agency. Prior to this role, Steven held various positions at Machinima from 2010 to 2015, including Vice President and Group Director of Influencer, focusing on influencer activations and operations. Earlier in Steven's career, experience at adidas from 2008 to 2009 in entertainment and influencer marketing further solidified expertise in the field.
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Ayzenberg Group
Ayzenberg Group is a full-service advertising agency with a distinctly social and agile approach. They’re all about creating and sharing brand stories–in a real-time, always-on, multi-screen way. They have advertising, social media, digital, original content, media planning and implementation, analytics, and more under one roof, working as one. From video games and toys to beverage and consumer electronic brands, their clients value how they target, convert and generate more ROI from today’s connected ‘Gen Now’ consumers.