Azadea
Kassem Haidar is a seasoned professional with extensive experience in e-commerce and retail management, currently serving as the Regional E-Commerce Omni Trading Manager at Azadea Group since January 2009. Kassem has developed and executed comprehensive online strategies to maximize sales and manage annual e-commerce performance, while previously leading omnichannel initiatives and coordinating digital projects across brands. With a background in sales team leadership and operations management, Kassem has consistently optimized inventory and financial performance, trained teams, and maintained supplier relationships to align with corporate strategy. Kassem's earlier experience includes data analysis at Info Pro Market Research, complemented by a Bachelor’s degree in Business Administration from the Arts, Science and Technology University of Lebanon.
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Azadea
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AZADEA Group is a premier lifestyle retail company that owns and operates more than 35+ leading international franchise concepts across the Middle East and Africa. With over 10,000 employees, dedicated offices in every market it operates, and world-class infrastructure, the company oversees more than 600 stores. Since its inception in 1978, the Group has developed a substantial network of retail stores representing leading international brand names in fashion and accessories, food and beverage, home furnishings, sporting goods, multimedia, and beauty & cosmetics. AZADEA Group operates across 13 countries, including Algeria, Bahrain, Cyprus, Egypt, Ghana, Jordan, Kenya, Saudi Arabia, Kuwait, Lebanon, Oman, Qatar, and United Arab Emirates.