Azira
Sacha Lien is an experienced professional in product management and marketing intelligence, currently serving as the Director of Campaign Measurement & Marketing Intelligence at Azira since February 2025. Prior to this role, Lien held the position of Director of Product Management for Audience & Measurement at Bombora, where a comprehensive long-term strategy for the Bombora Insights platform was developed. Previous roles include Director of New Initiatives at Sojern, where multi-channel solutions for B2B customers were spearheaded, and Director of Product Management at Hearst Autos, focusing on ad product strategies for major automotive clients. Lien also served as Senior Director of Product Management and Director of Product Management at CBS Interactive, contributing to significant revenue growth and user experience improvements. The career began at Federated Media Publishing, Inc. as Director of Product Management, enhancing product lifecycle processes and yield optimization. Sacha Lien holds a Bachelor of Arts in History from Boston College and completed high school at the United World College of South East Asia.
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Azira
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Azira LLC, a global Consumer Insights platform, helps marketing and operational leaders improve their effectiveness with actionable intelligence to drive business results. Its mission is to create a more relevant world where brands are empowered to reach and build relationships with their consumers. With a profound commitment to partnership, trust and transparency, combined with decades of expertise in consumer behavioral analytics, Azira delivers innovative marketing solutions to curate audiences, activate omnichannel campaigns, and understand footfall attribution. It also provides operational insights for use cases such as site selection, trade area analysis, competitive intelligence and more. Azira serves enterprises in retail, hospitality, travel, real estate, financial services and media. A global company, Azira is headquartered in Los Angeles with offices in Paris, Bangalore, Singapore, Sydney, and Tokyo. To learn more, please visit https://azira.com.