B2B IQ
Christopher Catatao is a seasoned sales professional with extensive experience in B2B marketing and demand generation. Currently serving as the Head of Commercial Sales at B2B IQ since February 2022, Christopher leads initiatives in intent-based buyer intelligence solutions to enhance conversions and engagement for clients. Prior to this, Christopher held the position of Head of Sales at Inbox Insight, focusing on connecting businesses to a vast community of professionals, and served as Global Account Director and Account Director at IDG Connect, providing centralized demand generation solutions to a wide market. Christopher began the career as an Account Executive at Spiceworks and IDG Enterprise, and worked as a Fund Accountant at State Street Bank. Christopher holds a Bachelor of Science degree in Social Science Contract in Business from Plymouth State University.
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B2B IQ
B2B IQ is a trusted B2B data and intelligence solutions provider helping Global 1000 enterprises and their agencies fuel demand and growth. B2B IQ’s strategic buyer intelligence solutions help B2B marketers optimize conversions, buyer engagement, and revenue impact of their demand generation and ABM programs. Our team of 270+ audience development analysts and data scientists serve as an extension of your marketing team, bringing much-needed expertise in data science and compliance, and B2B buying behavior to your organization. Unlike other vendors that sell expensive software platforms, B2B IQ is 100% focused on delivering custom, data-driven solutions that close the “actionability gap” and ensure the successful execution of marketing programs. Our quality assurance process is the gold standard for data quality and transparency. Leveraging over 20 trusted first and third-party data sources and a real-time database of 89M+ decision makers, B2B IQ applies proprietary modeling and segmentation strategies to precisely and safely target and activate the most valuable audiences for generating sustainable growth. Some of the top B2B brands and their agencies trust B2B IQ to fuel sustainable growth, including Oracle, Salesforce, Workday, Intel, Goldman Sachs, Merkle B2B, Just Global, and Transmission.