B2B IQ
Nida Kane is an experienced sales leader currently serving as the Head of Enterprise at B2B IQ since July 2024. Prior to this role, Nida held various positions at Demandbase from November 2014 to August 2024, including Regional Vice President of Strategic Enterprise Sales, where leadership of a team of Strategic Account Directors and Growth Account Managers occurred. Nida's tenure also included responsibilities as Senior Director of Sales, focusing on enterprise marketing collaboration, and Director of Strategic Accounts, developing marketing plans to engage high-value accounts. Earlier experience includes roles at IDG Enterprise and Dedicated Media, where Nida consistently exceeded sales quotas and managed strategic accounts. Nida's career began with positions at Big Picture PR and Human Services Management Corporation. Nida holds a B.A. in International Relations and Business Administration from the University of San Diego.
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B2B IQ
B2B IQ is a trusted B2B data and intelligence solutions provider helping Global 1000 enterprises and their agencies fuel demand and growth. B2B IQ’s strategic buyer intelligence solutions help B2B marketers optimize conversions, buyer engagement, and revenue impact of their demand generation and ABM programs. Our team of 270+ audience development analysts and data scientists serve as an extension of your marketing team, bringing much-needed expertise in data science and compliance, and B2B buying behavior to your organization. Unlike other vendors that sell expensive software platforms, B2B IQ is 100% focused on delivering custom, data-driven solutions that close the “actionability gap” and ensure the successful execution of marketing programs. Our quality assurance process is the gold standard for data quality and transparency. Leveraging over 20 trusted first and third-party data sources and a real-time database of 89M+ decision makers, B2B IQ applies proprietary modeling and segmentation strategies to precisely and safely target and activate the most valuable audiences for generating sustainable growth. Some of the top B2B brands and their agencies trust B2B IQ to fuel sustainable growth, including Oracle, Salesforce, Workday, Intel, Goldman Sachs, Merkle B2B, Just Global, and Transmission.