B2B IQ
Sarah Lugo is a seasoned professional with extensive experience in customer success and strategic account management within the technology sector. Currently serving as the Strategic Account Director for B2B IQ, Sarah has previously held similar positions at MACH IQ and Foundry. During an impactful tenure at Selling Simplified, Sarah contributed significantly as a Customer Success Director, supporting major technology clients such as HP and EMC, and driving initiatives to enhance sales pipeline growth. Sarah began their career as an Office Manager at Outfront Media, demonstrating strong organizational skills and operational support. Sarah holds a Bachelor of Arts in Communication Studies from California State University-Sacramento.
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B2B IQ
B2B IQ is a trusted B2B data and intelligence solutions provider helping Global 1000 enterprises and their agencies fuel demand and growth. B2B IQ’s strategic buyer intelligence solutions help B2B marketers optimize conversions, buyer engagement, and revenue impact of their demand generation and ABM programs. Our team of 270+ audience development analysts and data scientists serve as an extension of your marketing team, bringing much-needed expertise in data science and compliance, and B2B buying behavior to your organization. Unlike other vendors that sell expensive software platforms, B2B IQ is 100% focused on delivering custom, data-driven solutions that close the “actionability gap” and ensure the successful execution of marketing programs. Our quality assurance process is the gold standard for data quality and transparency. Leveraging over 20 trusted first and third-party data sources and a real-time database of 89M+ decision makers, B2B IQ applies proprietary modeling and segmentation strategies to precisely and safely target and activate the most valuable audiences for generating sustainable growth. Some of the top B2B brands and their agencies trust B2B IQ to fuel sustainable growth, including Oracle, Salesforce, Workday, Intel, Goldman Sachs, Merkle B2B, Just Global, and Transmission.