Samantha Lei J.

Samantha Lei J. currently serves as a Relationship Manager at B2C2, overseeing institutional clients for OTC desk APAC and market-making services since November 2022. Previous experience includes an E-Commerce Assistant Intern role at Gongnongbing Vintage, where marketplace management and collaboration with TAOBAO shop owners were key responsibilities. Samantha also interned at Christian Dior as a Sales Intern at Harrods, promoting new season products and maintaining high standards of customer service and visual merchandising. Other notable positions include a marketing and communications role as CEO Assistant at Alchemint Foundation Limited, where Samantha helped raise significant funds, and various sales assistant internships at high-profile brands such as Fendi and Salvatore Ferragamo. Samantha holds a Master of Science in Strategic Marketing from Imperial College Business School and a Bachelor's degree in Business Management from the University of Huddersfield, along with specialized training in fashion makeup from Make Up Forever Academy.