Sam Pickard

Sam Pickard is an experienced professional in the alcoholic beverages industry, currently serving as the Director for AMEA at Bacardi Global Travel Retail since September 2018, and previously held roles including Director of Europe & Advocacy and Senior International Accounts Manager. Prior to Bacardi, Sam spent over a decade at HEINEKEN, where roles included National Account Director for UK Wholesale and UK Convenience, managing major accounts and driving strategies for iconic brands like Heineken, Foster's, and Strongbow. Sam began a career in brand strategy and stakeholder management at HEINEKEN and holds a Bachelor of Science (Hons) degree in Geography from The University of Manchester.