Backpack
Jordan Cohen has held various marketing and business development positions, starting with a current role as a Marketing and Business Development Coordinator at Backpack. Previously, they worked as a Marketing Intern at Lennar in 2019 and as a Marketing Intern at South of Downtown Orlando in 2017-2018. Jordan also held an internship position at Lennar in 2017. While at Lennar, Jordan managed social media presence, developed content calendars, executed marketing activities, and maintained an understanding of branding guidelines and campaigns. At South of Downtown Orlando, they developed content, created captions, and engaged with followers on social media, and helped plan and execute community events to encourage residents to shop locally.
Jordan Cohen completed a Bachelor's degree in Marketing from the University of Central Florida between the years 2016 to 2020. In addition to this educational background, they obtained a certification in Google Analytics in January 2020 through Google institution.
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Backpack
At Backpack, we are dedicated to making the built world part of the climate solution. Our goal is simple - to create the first system of record for commercial building data. We integrate with existing cloud-based data, use wireless-enabled hardware to connect to on-site operational technology, and walk through the front door of every building on our platform to catalogue detailed physical building information. Our comprehensive approach ensures confidence in the accuracy of every piece of data on Backpack’s software platform, providing peace of mind to everyone who accesses the data, from building operations teams to lenders, insurers, and regulators. By organizing verified building data in one simple platform and making it easily accessible to anyone who needs it, Backpack unlocks the innovations that power the buildings of the future.