Kassandra Herrera

Kassandra Herrera is an experienced online marketing professional with a focus on content and social media management. Currently serving as an Online Marketing Manager at badenIT GmbH since February 2019, Kassandra is responsible for designing and implementing social media strategies, managing editorial calendars, and increasing web traffic through engaging content. Previous roles include Social Media Manager and Junior Social Media Consultant at upljft GmbH, where Kassandra developed social media campaigns and conducted KPI analyses. Kassandra's career began with positions in social media marketing and public relations, building a solid foundation in content creation, community management, and marketing strategy. Kassandra holds a Master’s Degree in Media Studies from Technische Universität Berlin and a Bachelor of Arts in Spanish Linguistics and Literary Studies from the University of Konstanz.