Bajaj Electricals
Prerna Choudhary has extensive experience in marketing and brand communication, currently serving at Bajaj Electricals Ltd since May 2022. Prior to this, Prerna held multiple roles at Future Group India from July 2016 to August 2021, progressing from Management Trainee to Senior Marketing Executive and then Assistant Marketing Manager. Earlier career experiences include a summer internship at Future Group India and a position as a Fashion Consultant at Jade by Monica and Karishma. Additional marketing experience includes a role as a Marketing Associate at IndiaParenting Pvt Ltd. Prerna Choudhary holds a Master’s in Management Studies (Marketing) from Lala Lajpatrai Institute Of Management, a Diploma in Fashion Designing from IITC, and a Bachelor of Commerce from K.P.B Hinduja College of Commerce.
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Bajaj Electricals
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Bajaj Electricals Limited is a globally renowned Indian Consumer Appliances and Lighting Solutions company (its Power Transmission and Distribution projects business has been demerged to form Bajel Projects Limited). Headquartered in Mumbai with a turnover of INR 5,429 crores (FY 22-23), it is a part of the $100 bn multinational conglomerate Bajaj Group founded by Shri Jamnalal Bajaj. The Company was established in 1938 and has stood the test for almost 85 years. It continues to enjoy consumer trust across various sectors it operates in and remains at the forefront of developing modern, technologically superior and aesthetic products and solutions. Bajaj Electricals’ business portfolio spans Consumer Products (Appliances, Fans, Cookware) and Lighting Solutions (Consumer and Professional Lighting). They are a front runner in the industry with their key brand offerings comprising BAJAJ, Nirlep, Morphy Richards and Nex. They have an expansive network of 18 branch offices, 660+ distributors, and ~ 2 lakh retail outlets across India, combined with over 620 consumer care centres reaching 19,000 pin codes, fortifying their dominant presence in the consumer products sector. Under their Lighting Solutions business, they offer a wide range of innovative LED lamps and fixtures, including panels and battens, to consumers and are known for their prowess in street lighting, sports lighting, industrial commercial and infrastructural lighting, and undertaking specialised illumination projects on a turnkey basis amongst other solutions. The Company believes in creating happiness with sustainability by focusing on the four key CSR pillars - Sustainability, Diversity & Inclusion, Employee Volunteering & Community Initiatives. Through their CSR initiatives, they enable sustained impact in environmental sustainability, education, health, arts & culture and community development achieved by direct implementation and via NGO partners.