Baku Electronics
Royal Rzaxanov has a diverse background in various roles within the category management, sales, and data analysis fields. Currently serving as a Sr. Category Manager at Baku Electronics, Royal is responsible for developing the OEM brand, managing Line-Up for various brands, conducting market research, and more. With experience in companies like Upwork, Superfon, and OPTIMAL, Royal has honed skills in data analysis, negotiations, inventory management, and sales analytics. Graduating with an Honors Diploma in Ecology from Baku State University, Royal also holds a distant degree in Python from Middle East Technical University.
Baku Electronics
In 1994, we started as a single store in Baku and became one of the largest electronics retailers in the Caucasian region with 30 large-format retail stores, express points, a growing online store, and the strongest dealership network across the whole country. We are an official distributor of Samsung Electronics since 1995, Siemens Home Appliances since 2000, Groupe SEB (Tefal, Moulinex, Rowenta, Krupe) since 2001, Samsung Mobile since 2003, and 60+ other important global companies. Years passed, we changed a lot but one thing has always remained consistent for us: doing our bests to retain our customers’ invaluable trust! In these years, we also learned that our relationships are not just about selling products. It is about rather being a part of our customers’ everyday life with more than 15,000 product units chosen to make your lives happier and easier.