Balcom Agency
Chris Hawthorne has a diverse work experience spanning over 20 years. Chris began their career at Meyer and Johnson as a Media Planner/Buyer, where they developed media plans for clients such as Travelocity and analyzed media research and competitive analysis. Chris then joined Integer Group as a Media Supervisor, where they were responsible for developing and negotiating media plans for clients like GTE and Nokia. Chris played a key role in the agency's win of Benefitmall. Chris then moved to Ackerman McQueen as the Director of Interactive Media/New Business Development, leveraging their expertise to influence budget allocations to digital media for traditional clients and developing successful test market plans.
Later, they joined Slingshot and held various roles, including Group Media Director and Vice President of Human Resources. As Group Media Director, they led integrated media strategy, execution, and negotiation for accounts including Texas Tourism and Joe's Crab Shack. Chris played a significant role in winning the Texas Tourism business and improving travel and ROI to the state. As the VP of Human Resources, they established and managed employee policies and procedures, recruitment and retention programs, training initiatives, and a summer internship program. Chris also developed a formal social media policy for the agency.
Currently, Chris is the Media Director at Balcom Agency, where they lead media strategy and execution across traditional and digital platforms. Chris manages a team of digitally focused media professionals and collaborates with account management and social managers to ensure flawless program execution.
Chris Hawthorne studied Journalism with a focus on Advertising at the University of North Texas. The exact duration of the education is unknown. In addition to their degree, Chris has obtained additional certifications. Chris completed the Executive Program at The Trade Desk Edge Academy and became certified in the Google Ads Search Certification program in May 2020.
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Balcom Agency
Marketing? Advertising? We like to call it matchmaking. We believe great marketing is a marriage of art and science, where insight, creativity and technology live happily ever after. Maybe even in a castle. That’s why we’re not your average advertising agency. Or social media shop. Or PR firm. Or web design group. We’re all those things rolled into one. So while traditional agencies scramble to bolt on interactive shops and digital agencies rush to add branding competencies, we simply go about our business – the business of making people fall in love with brands. Our services: • Branding & Advertising • Web Development & Digital Marketing • Film & Video Production • Media Planning & Buying • PR & Social Media • Consulting & Training We’re based in Fort Worth, Texas, but we represent clients coast to coast – literally – from Torrance, California, to Princeton, New Jersey. While we’ve built brands in nearly every sector, our experience runs deepest in health care, pharmaceutical, manufacturing, retail and education. Our clients include Ball Park Buns, Cavender’s, Cook Children’s Health System, Kubota, Mrs Baird’s Bread, Sinclair Oil and the TCU Neeley School of Business Since the beginning, Balcom has been pushing the envelope, testing the limits, finding the best ways (whether cutting-edge or tried-and-true) to bring brands forward. In a world where the only constant is change, Balcom is the partner who puts that change to work for you.