Balenciaga
Alessandra Traini is a seasoned professional in global e-merchandising and digital commerce with extensive experience in the luxury fashion sector. Currently serving as the Global E-Merchandising Manager at Balenciaga since January 2023, Alessandra previously held the position of Digital Commerce Merchandising Manager at Moncler from August 2016 to September 2022, where responsibilities included managing online store operations, visual merchandising guidelines, sales planning, and collaborating with cross-functional teams for website improvements. Earlier roles include positions at Kering, Guess Europe Sagl, Palmers Lejaby Italy Srl, Sixty Spa, and Valentino USA, Inc, encompassing various aspects of merchandising, sales analysis, and marketing. Alessandra holds degrees in Economics and International Management and Economics and International Trade from Università Politecnica delle Marche.
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Balenciaga
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Founded by Spanish-born Cristóbal Balenciaga in 1917 and established in Paris in 1937, the iconic French fashion house defined the concept of modernity and elegance through the mastery of techniques and the use of innovative fabrics.