Bally's Interactive
Jason Jones is an experienced digital marketing professional with a strong background in PPC, SEO, and ASO advertising. Currently serving as Head of Search at Bally's Interactive since October 2021, Jason oversees a budget exceeding £25 million annually for major UK and Spanish brands. Prior to this role, Jason held various positions at Gamesys, including Head of PPC, where responsibilities included managing significant PPC campaigns and strategy. Jason's career also encompasses roles at CollectPlus, Serco, BoysStuff.co.uk, and Proximity London, contributing to extensive knowledge and expertise in digital marketing. Jason holds a 1st Class Degree in BA(Hons) Business and Economics from Coventry University, along with several advanced marketing qualifications, including a Mini MBA from the School of Marketing.
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Bally's Interactive
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Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across sports betting, iGaming and free-to-play. Our brands and sites include market movers and shakers like Jackpotjoy, Bally Bet, Vera&John, Virgin Casino and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.