Kurt B.

Service Delivery Specialist at Bally's Interactive

Kurt B. is an experienced Service Delivery Specialist at Bally's Interactive since October 2019, where a Zendesk strategy for UK and Spain operations has been led, featuring the launch of adaptive reasoning AI chatbots across six brands and the implementation of omnichannel messaging. Previous roles at Bally's include Operational Systems Administrator, where responsibility for Zendesk administration was held, and Player Experience Researcher, focusing on customer feedback and usability testing. Initial experience includes a role as Senior Customer Support Advisor, mentoring peers and managing high-priority customer issues, and as a Customer Service Advisor at William Hill. Kurt B. holds a Master of Arts in International Relations from Keele University and a Bachelor of Arts in History from Swansea University, complemented by an academic experience at Lingnan University.

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Bally's Interactive

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Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across sports betting, iGaming and free-to-play. Our brands and sites include market movers and shakers like Jackpotjoy, Bally Bet, Vera&John, Virgin Casino and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.