Bally's Interactive
Raja B-Sheikh is a seasoned executive in the sports betting and gaming industry, currently serving as Chief Product Officer at Bally's Interactive since October 2021, where responsibilities include overseeing the strategy, design, and development of the interactive platform and real money betting products. Prior to this role, Raja was the Chief Product Officer for Sports at Gamesys, facilitating the development of sports-led products across various brands. Experience at Entain included roles as Director of Product and Head of Product, leading a global product organization and managing a diverse sportsbook portfolio. Earlier positions at Playtech and The Rank Group involved product strategy, account management, and trading, contributing to significant growth and innovation in sports betting. Raja's career began at Ladbrokes, progressing from Call Centre Agent to pivotal roles in sportsbook management.
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Bally's Interactive
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Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across sports betting, iGaming and free-to-play. Our brands and sites include market movers and shakers like Jackpotjoy, Bally Bet, Vera&John, Virgin Casino and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.