Juan Carlos Cortez

Juan Carlos Cortez is an experienced marketing professional with a strong background in market research, strategic planning, and product development in the financial services industry. Currently serving as Marketing Assistant Manager at Banco de Machala since October 2021, Cortez leads business plans and product development for financial services while overseeing communications and social media. In addition to this role, Cortez is involved in academia as a Professor at Universidad Espíritu Santo and has previously taught marketing and research courses at other institutions. Previous experience includes positions as Insights Manager at Banco del Pacifico, Marketing and Touristic Product Manager at Ferrocarriles del Ecuador, and various roles in market research analysis. Cortez holds a Master’s Degree in Leadership and Management from Middlesex University and a Bachelor's Degree in Marketing from Universidad Católica de Santiago de Guayaquil.