Lourdes M. Amaya

Lourdes M. Amaya is a seasoned marketing professional currently serving as a Performance Marketing Analyst at Banco Galicia since October 2021. With prior experience as a Brand Manager at Universidad Austral, Lourdes led brand communication development, managed brand guidelines, coordinated design teams, and analyzed key performance indicators (KPIs). Lourdes also held various marketing roles at Universidad Austral, including Marketing Coordinator and Executive of Marketing and Sales, where responsibilities encompassed strategic planning and execution in digital media and managing admission strategies for postgraduate programs. Other notable positions include consulting for Baby Company, working as an Strategic Brand Planner at GuaZa, and developing institutional communication at Fundación Marzano and TVCRECER. Lourdes holds a Master's degree in Marketing and Communication from Universidad de 'San Andrés' and a Bachelor's degree in Communication Sciences from UADE.