Banco Santander Brasil SA
Joana M. is a seasoned Digital Analytics Specialist with significant experience in data strategy and tagging management, currently serving as a Senior Specialist at Santander Brasil. In this role, Joana leads a team to oversee the end-to-end data strategy across various digital channels, ensuring alignment with business objectives. Previously, Joana held positions at MATH where tasks included creating tagging maps and supporting implementations. Earlier roles involved web support and digital intelligence analysis, utilizing tools such as Oracle WebCenter Sites, Google Analytics, Power BI, and Google Data Studio. Joana holds a Bachelor's degree in Analysis and Systems Development from FIAP.
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Banco Santander Brasil SA
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Banco Santander (Brasil) S.A. (the Bank) is indirectly controlled by Banco Santander, S.A., and is an institution of the Financial and Prudential Group. The Bank operates through two segments, Commercial Banking and Global Wholesale Banking. The Company conducts its operations by means of portfolios such as commercial, investment, lending and financing, mortgage lending, leasing, credit card operations and foreign exchange. The Bank also operates in the payment institution, leasing, buying club management and securities, insurance brokerage operations, capitalization and pension plan. Through Global Wholesale Banking segment, the Bank offers financial services and structured solutions to its customers, in parallel with its trading activities. It also offers foreign exchange products, over the counter derivatives and investments to all of its clients, including institutional investors, corporate clients and individuals.