Banco Santander
Alex Fujisaki has extensive experience in marketing data science and analytics, currently serving as Gerente Marketing Data Science & Analytics at Banco Santander since June 2016. In this role, Alex developed and implemented methodologies for resource allocation in media and marketing based on quantitative analyses and statistical modeling of performance data. Previous expertise includes coordinating market intelligence and distribution efficiency, as well as serving as an analytical CRM consultant at Grupo Santander Brasil, focusing on sales potential identification and strategic reporting. Earlier positions at Banco Santander and Banco Itaú involved pricing strategies for loan products and process improvement studies, respectively. Alex holds an MBA in Finance from FIA - Fundação Instituto de Administração, a Master's degree in Statistics from USP - Universidade de São Paulo, and a Bachelor's degree in Statistics from Universidade Estadual Paulista Júlio de Mesquita Filho.
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Banco Santander
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Banco Santander (SAN SM, STD US, BNC LN) is a leading retail and commercial bank, founded in 1857 and headquartered in Spain. It has a meaningful presence in 10 core markets in Europe and the Americas, and is one of the largest banks in the world by market capitalization. Its purpose is to help people and businesses prosper in a simple, personal and fair way. Santander is building a more responsible bank and has made a number of commitments to support this objective, including raising over €120 billion in green financing between 2019 and 2025, as well as financially empowering more than 10 million people over the same period.