Banco Santander
Ana Ruiz de Eguino is an experienced Product Design Manager and Design Thinking Lead at Banco Santander, specializing in corporate and investment banking since January 2022. Previously, Ana served as a Strategist Project Leader at NTT DATA Europe & LATAM, where responsibilities included leading digital strategy initiatives. Ana has also held roles such as Business Strategy & Research Director at Azúa + Lizaso, and Head Teacher at multiple educational institutions, teaching branding and UX methodologies. With a solid background in digital and business strategy across various companies, Ana has acquired numerous certifications in data analytics, digital growth hacking, and UX design, complemented by extensive educational achievements in business and art-related disciplines.
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Banco Santander
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Banco Santander (SAN SM, STD US, BNC LN) is a leading retail and commercial bank, founded in 1857 and headquartered in Spain. It has a meaningful presence in 10 core markets in Europe and the Americas, and is one of the largest banks in the world by market capitalization. Its purpose is to help people and businesses prosper in a simple, personal and fair way. Santander is building a more responsible bank and has made a number of commitments to support this objective, including raising over €120 billion in green financing between 2019 and 2025, as well as financially empowering more than 10 million people over the same period.