Banyan Group
Annie Yang is a seasoned digital marketing professional with extensive experience in leading marketing strategies across various industries. Currently serving as the Digital Marketing Director at 悦榕酒店和度假村 since September 2018, Annie oversees corporate digital marketing initiatives, manages substantial budgets, and spearheads projects such as WeChat Mall and WeChat & Alipay Mini-Program development. Prior to this role, Annie held multiple positions at Tripadvisor from May 2013 to September 2018, progressing from Marketing Manager to Social Marketing Lead, where Annie focused on content commercialization, social media strategies, and integrated marketing solutions. Annie's earlier experience includes marketing roles at Ocean Spray Cranberries and Pilot Group-Planet Public Relations, honing skills in market analysis, product development, and public relations. Annie holds an MBA in International Business from the University of Birmingham.
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Banyan Group
Banyan Group is an independent, global hospitality company with purpose. We are proud of our pioneering spirit, design-led experiences and commitment to responsible stewardship. Our extensive portfolio spans across nearly 80 hotels and resorts, over 60 spas and galleries, and 14 branded residences in over 20 countries. Comprising 12 global brands, including the flagship brand Banyan Tree, each distinct yet united under the experiential membership programme withBanyan. The founding ethos of “Embracing the Environment, Empowering People” is embodied through the Banyan Global Foundation and Banyan Academy. Banyan Group is committed to remaining the leading advocate of sustainable travel, with a focus on regenerative tourism and innovative programmes that elevate the guest experience.