Banyan Group
Natnicha R. is a seasoned professional in digital strategy and analytics, currently serving as Senior Sales & Marketing Manager at Banyan Tree Group since December 2022. Previously, Natnicha held the position of Digital Strategy & Analytics Manager at Chiva-Som International Health Resorts Co., Ltd. from July 2017 to December 2022, where responsibilities included cross-functional collaboration to enhance campaign performance and consumer marketing. As a Global Sales Manager, Natnicha managed around 200 sales accounts across 22 countries, focusing on performance optimization and relationship building. Additional experience includes roles as Project Manager/Legal Consultant at Mikkeller, Legal Associate at The Asian Pacific American Legal Resource Center, and a trainee associate at Weerawong, Chinnavat & Partners. Natnicha holds a Master’s Degree in Business Law from USC Gould School of Law, a Master’s Degree in International & Comparative Law from Southern Methodist University, and a Bachelor of Laws in International Law from Chulalongkorn University.
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Banyan Group
Banyan Group is an independent, global hospitality company with purpose. We are proud of our pioneering spirit, design-led experiences and commitment to responsible stewardship. Our extensive portfolio spans across nearly 80 hotels and resorts, over 60 spas and galleries, and 14 branded residences in over 20 countries. Comprising 12 global brands, including the flagship brand Banyan Tree, each distinct yet united under the experiential membership programme withBanyan. The founding ethos of “Embracing the Environment, Empowering People” is embodied through the Banyan Global Foundation and Banyan Academy. Banyan Group is committed to remaining the leading advocate of sustainable travel, with a focus on regenerative tourism and innovative programmes that elevate the guest experience.