Bapcor Limited
Chantelle Lane serves as the General Manager for both Wholesale and Marketing at Bapcor Limited since May 2021, leading a centralized marketing team responsible for the marketing strategy across 17 businesses and over 100 private label brands. Previously, Chantelle held various leadership roles at Australia Post from March 2014 to September 2020, including Head of B2B Marketing and Head of Marketing for Small Business, where strategic initiatives significantly improved customer engagement and ROI. Chantelle has also co-founded the Vent app, delivering a social diary platform that acquired over 1 million users. Additional experiences include roles at Sensis, Origin Energy, CUBED Communications, and M&C Saatchi, demonstrating a strong background in strategic marketing and insights. Educational qualifications include an MBA from the Australian Institute of Management, a Masters in Marketing from Swinburne University, and a Bachelor of Social Science & Communication from RMIT University.
Bapcor Limited
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Bapcor Limited is Asia Pacific's leading provider of vehicle parts, accessories, equipment, service and solutions. Bapcor's core business is the automotive aftermarket. Our businesses span the end-to-end aftermarket supply chain covering Trade, Specialist Wholesale, Retail and Service. Our Trade businesses include Burson Auto Parts, Precision Automotive Equipment and BNT, and house amongst the widest range of car parts in the world for thousands of vehicle makes and models. The Specialist Wholesale segment supplies the automotive aftermarket with an extensive range of products through businesses which are industry leaders in their product categories. Bapcor’s Specialist Wholesale businesses include AAD, Bearing Wholesalers, Baxters, MTQ, Roadsafe, JAS Oceania, HCB, Diesel Distributors, Federal Batteries, Premier Auto Trade, AADi and many more. Recently, Bapcor has added the Commercial Truck Parts Group which provides parts for light commercial trucks. Retail and Service businesses include Autobarn, Australia’s premium retail offering, independents Autopro, Sprint Auto Parts, Opposite Lock and Car Parts, and Service businesses Midas, ABS, Shock Shop and Battery Town. Bapcor takes pride in developing our specialist and knowledgeable team, culture and capability, coupled with an unrelenting focus on excellence in customer service. Bapcor employs over 4,500 team members in more than 1,100 locations across Australia, New Zealand and Thailand.